Why AI, and how
AI is a tool, like email or a website. The businesses winning with it aren't the ones with the fanciest tech. They're the ones who use it every day on real work, while staying in charge of what reaches the customer.
The myths
You don't. Think about the internet. Nearly every business sells or markets online now, but your local accountant, builder or clinic didn't turn into a tech company. They used the internet as another way to reach customers and get work done. AI is the same. It's a new way to get work done faster, not a new identity.
You can't. A consultant who just says "leave it to us, we'll AI your business" is setting you up for disappointment. We know the tools. You know your customers, your pricing, your standards and what makes your service good. That knowledge is what makes AI useful. So we build with you, not for you behind a curtain.
The rule we work by
Every task you hand to AI splits into three parts. AI does the middle. You own the start and the finish.
You decide what good looks like. What's the goal? Who is it for? What must it never say or do? You give AI the context it can't guess: your prices, your tone, your past examples. These are the guardrails.
Let it do the heavy lifting: the first draft of a quote, the summary of a long email thread, the sorting of 200 invoices, the research on a new supplier, the reply to a routine question. This is where time comes back to your week.
You check it, fix what's off, and make sure it meets your standard before it reaches a customer. AI is fast, but it can be confidently wrong. Your name is on the result, so a person always signs off.
Examples
| Task | 30% You | 40% AI | 30% You |
|---|---|---|---|
| Replying to new enquiries | Write the rules: prices, availability, tone, what to never promise | Drafts a reply to every enquiry and logs the lead | Skim and send in one click |
| Writing quotes | Set your price list and standard terms once | Turns job notes into a formatted quote | Check the numbers and send |
| Chasing unpaid invoices | Decide when and how firmly to chase | Spots overdue invoices and drafts polite reminders | Approve, or edit for key clients |
| Social media posts | Pick the month's themes and offers | Drafts a month of posts in your voice | Choose the best, tweak, schedule |
| Hiring | Define the role and must-haves | Writes the ad and shortlists CVs against your criteria | Make the call on who to interview |
How to start
Where we come in
We sit down with you to find the right tasks, help you write the rules and examples (your first 30%), build and connect the AI that does the middle 40%, and train your team on the final 30% so quality never slips. Then we review it with you so it keeps working.
$500one-time
We map your work against the 30/40/30 rule and show you where AI fits first.
$999/month
Up to 10 outcomes per quarter, built and reviewed with you.
$1,999/month
11 to 25 outcomes per quarter for busier teams.
EU prices are €500, €999 and €1,999 and exclude VAT. Plans have a 3-month minimum. Unused outcomes don't carry over.
FAQ
No. In the 30/40/30 rule, people own the start and the finish. AI takes the repetitive middle so your team spends more time on customers and judgement calls.
That's why the final 30% exists. Nothing reaches a customer without a person checking it, and we build that check into every workflow we set up.
No. You need to know your business, which you already do. We handle the tools.
We set up tools with GDPR in mind and only connect what each task needs. We'll walk you through exactly where your data goes before anything goes live.
With one repetitive task that has a clear result, like replying to enquiries or chasing invoices. A free 30-minute call is the quickest way to find yours.
Book a free call. We'll look at how your business runs and show you where AI can take work off your plate this month.
